Nowadays, people crave convenience more than anything else. With hectic schedules & busy lifestyles, traditional hair salon visits may not always match everyone’s agenda. That’s where mobile hair salon come in. This can be a good idea to help grow your existing hair salon business or start something entirely new. It gives you the freedom to take your skills and business on the road, whether that’s to a client’s home or another location. But to open up a mobile salon you need to do careful planning and focus on its execution. That’s why this guide is designed to provide you with complete procedural steps plus its benefits to start a successful mobile hair salon. Let’s start reading.
What is a Mobile Hair Salon?
A mobile hair salon is a unique concept in the beauty industry. Stylists provide hair care services in the comfort of clients’ places. Or, it might be on the go generally inside the van or truck. In this way, clients do not need to visit the salon premises, the stylist personally goes and serves them. This provides a greater sense of convenience and flexibility. The following are the types of mobile hairdressing salon:
- Salon-on-Wheels- A customized van that functions as a complete hairdressing salon. It provides services like haircuts, styling, coloring, and more on the move. The interior of the van is generally as same as a traditional salon, with styling chairs, mirrors, sinks, & storage for hair care products and tools.
- On-Demand Hair Services- A mobile app-based service where customers request stylists to come to their place for hair care services. Customers can browse available services & book appointments with few taps on their mobile phones. This salon provides a convenient alternative for busy people.
- Home Salon Services- Home Salon Services involve licensed hairstylists who offer professional hair care services from the comfort of their own homes or clients’ residences. These salons generally have a fixed position and may cater to clients within a specific geographic area. Clients can schedule appointments with the stylist and visit their home-based salon to avail the hair care services.
Steps to Begin Your Mobile Hairdressing Business
The following is the procedure to start a mobile hair salon:
#1. Market Research
The first and foremost step in setting up a mobile hair salon is doing a deep analysis of the beauty market. You need to understand who are the competitors and the target market. Do proper research on what exact services they are offering at what prices.
#2. Create a Business Plan
After doing thorough market research, you need to create a business plan. This must outline your business goals, target market, services offered, pricing structure, and marketing strategies. Most importantly set your budget and figure out how much exactly your start-up cost is incurring.
#3. Focus on Legal Considerations
When you are done with your business plan then it is time to focus on legal considerations. Choose a business structure and select the mobile hair salon name that is known in clients’ eyes. After deciding you need to take the license and protect your business by availing insurance protection.
#4. Buy Hairdressing Equipments
Now you need to make a list of which type of equipment you require and search for vendors accordingly. The golden tip is always to invest in high-quality hairdressing tools like scissors, combs, styling products, and more.
#5. Create a Brand Identity
Salon owners need to develop a memorable brand name, logo, and branding materials that reflect business values and services. Also, you need to design business cards and a professional website to promote your services and attract clients.
#6. Set Up Your Mobile Salon
It’s the foremost important step, you need to create a mobile salon set up in your van, including storage solutions for hairdressing equipment and products. Ensure your workplace is neat and clean with proper lighting for hairdressing services. So it’s in proper condition to serve clients with quality services.
#7. Do Marketing
Marketing plays a vital role in attracting clients to your hair salon business. You need to create professional social media accounts on Instagram and Facebook, to show your work. So this might help in attracting more clients to your business and take your sales to greater heights.
#8. Booking and Scheduling
Implement a mobile salon software for handling clients’ appointments and staff schedules. This software helps to keep track of schedules and client preferences to provide personalized service and maintain customer satisfaction.
#9. Provide Best Customer Service
Clients are the ones who bring revenue to your business. So you must try to exceed clients’ expectations by delivering professional hair care services. Also, you have to listen to your client’s feedback to meet their expectations.
#10. Stay Updated
To succeed in the beauty industry, it’s important to stay informed about the latest hairdressing trends, the evolution of beauty marketing trends, & more. So you may offer your clients quality services.
Why do you need to set up Mobile Hair Salons?
In this segment, we will get to know the benefits of the mobile hairdressing salon.
No Rent for a Physical Space
Those salon owners who open a traditional salon have to pay monthly rent for their premises. However, if you set up a mobile hair salon, you do not have to pay rent. This leads to a reduction in overheads as only the maintenance and fuel for the van is required. It also eliminates the long-term commitment associated with renting a commercial space.
Convenience and Flexibility
Mobile salons bring a greater sense of convenience for salon owners as well as clients. This is especially appealing to a client who has busy schedules and prefers the comfort of their own surroundings. Clients have to just book the appointment and salon services directly come to their place. On the other hand, salon owner has the flexibility to set appointments that fit their schedule and their clients, without worrying about the time constraints like traditional salon hours.
One-on-One Attention
In traditional salons, the hairdresser attends to his clients’ steps several times. This leads to his attention being split into several parts, which can detract from the customer experience. In a mobile salon, the hairdresser can give each client undivided attention during the appointment. This ensures a more satisfying experience and builds a closer salon-customer relationship.
Increased Client Reach
A mobile salon is a moving van ready to provide hairdressing services in the comfort of clients’ homes or any other selected place. This expands their potential market beyond the geographical limitations. Also, clients from rural areas can book appointments where no traditional salon exists. Thus, this offers an increase in client reach.
Catering to Special Events
Every host wants their event to have some unique things that become the highlight of the event. Mobile salons are well-suited for special events like weddings, photo shoots, and other occasions where onsite hair styling services are wished. This ability provides a greater sense of convenience to clients and opens up possibilities for the salon business to specialize in event-based services.
Final Words
To sum up, starting a successful mobile hair salon demands thorough planning. You need to obtain the required licenses, outfit your mobile salon with appropriate tools and products, and execute successful marketing plans. These steps will help you establish a flourishing business that serves customers looking for convenience and the best hair care services. Also, it’s important to keep in mind the importance of customer satisfaction, maintaining high standards of hygiene and professionalism, and staying updated on the newest hair trends.