What frustrates the more to stylists or technicians?
It is when the customers miss the appointment!!
And, then, you have to deal with no-shows!!
The main aspect that leads to such circumstances is the communication barrier!!
If there could be any medium of communication then, how your Salon business can experience any sort of loss!!
Indeed, you are working hard in your Salon business, but, if you are not keeping the communications and marketing intact, then, you can find a decline in your Salon business revenue.
Hence, there is a need to choose the best marketing channel, that can assure regular communication with the customers and on the other hand, drive more business opportunities and reduce the number of missed appointments. With so much of the marketing tools, SMS marketing is the everlasting one for the Salons or Spas.
Why SMS marketing?
When it is about customer engagement, there is nothing better than SMS. It holds the capacity to beat social media and emails. It is estimated that:
- SMS messages have an open rate of 98%.
- These have a 209% higher response rate than email, phone, or any social media channel.
- Approximately, 90% of the SMS are read in 3 minutes only.
- In 2020, there are 48.7 million customers who will prefer to get business SMS messages.
- As not everyone has internet access and a smartphone, so 5 billion customers can send and receive SMS messages.
- Daily, 23 billion text messages sent worldwide.
The above statistics states that it is essential for Salons to consider SMS for their best mode of communication.
The Salon Software, like, Salonist generally includes the mass SMS provider not to assure the two-way communication, but also to reach to the customer effectively. The customers can easily revert to the message and the responses can be tracked in the Salon management software. The software holds the whole chat history that the customer can access from their account. These could be later used as a reference.
Most of the Salon owners think that whether the SMS is profitable for them or not. Give us the privilege to answer this. The certainty is that SMS is not only helpful but is the game-changer in the beauty industry. Even if you are struggling to maintain your position in the market or if you are new, SMS messages in bulk can provide volume to all of your marketing efforts.
What is SMS Marketing?
SMS marketing is the distribution of messages to the target audience around the world. It is effective for all Salon types as it helps to achieve different goals in a short period of time.
There are several reasons that make SMS marketing to be an effective tool for several reasons. Below are some of the main factors describing why you should use it:
#Wide audience coverage
Nowadays, five billion customers use mobile communications, so SMS marketing offers ample opportunities to interact with the audience. It is limited only by the level of creativity of the company and the list of phone numbers.
#High engagement rate
Customers check their mobile phones up to 80 times a day, which is why SMS campaigns show a high rate of open rate.
#Lots of opportunities for business development
Companies use SMS marketing to advertise their products and services, notify subscribers about new products and promotions, notify about discounts and contests, remind about events, confirm passwords, send news, and so on.
#Suitable for small, medium and large Salons
Salons of any type, such as Small, medium, or large use SMS marketing as a tool to communicate with a wider audience.
#Instant contact with customers
Typically, SMS campaign delivery takes 3-6 seconds. The speed of message delivery is one of the fundamental factors in the effectiveness of SMS marketing.
Unlike email marketing, SMS marketing campaigns do not bounce. Even if the mobile device is out of range or turned off, the SMS will be delivered to customers as soon as the phone is reconnected.
#Improve Salon revenue
When the customers do not show up for the appointment, then Salon has to face money and time loss. With the SMS appointment reminders, you can improve the salon profit rates and make the stylists busy all day. This type of marketing is the best way to get in touch with customers you have not seen for a while.
Salons have customers with different needs and requirements. Some times, when some customers have discovered a suitable location, then, they prefer to return to the same Salon for further services. From the autoresponders and data collection, you can leverage the pattern with upcoming appointments, reminders to book, special discounts, and offers according to the previous services or purchased products.
#Works great in conjunction with other channels
SMS marketing is used with email marketing and web push notifications. Experienced marketers combine these channels to achieve their goals. Sometimes they set up automatic SMS distribution to those users who have not read the letter.
#Improves the brand personality
Despite making money, it is essential that your Salon achieves the desired heights. With SMS, you can improve brand loyalty. After securing an appointment, you can acknowledge the customers regarding referrals and reviews. It could be further used in Salon marketing to build a definite image in the beauty industry.
#No special skills required
It is easy to create SMS campaigns; the whole process takes no more than five minutes.
How Salonist SMS marketing assures high revenue
#1. Appointment Reminders
Those customers who prefer SMS for appointment reminders are 55%, whereas, the customers who prefer email for the same are 35%. The SMS is reliable for the customers, additionally, it prevents or lowers the occurrence of no-shows.
If your customers cancel the appointment at the last minute, then, you can send the text to the other customers who are waiting to book an appointment. Tell them your slot is free and you are ready to book them. With the Salonist capacity to connect Calendar, text reminders for appointments can be sent automatically.
#2. Exclusive Discounts and Coupons
With the special offers particularly to the text subscribers, the Salon owners can provide the added value to the program by assuring customer loyalty. As most texts are addressed promptly on the receipt, you can send the time-sensitive discounts as the best way to attract customers in the Salon and Spa in the slow period.
When the popular or new products are in stock, you can also send SMS the particulars to the VIP followers and provide them the opportunity of the first shot.
As a Salon or Spa owner, getting customers at your Salon doors is a tough task. With SMS marketing, the Salon owners can send offers about product launch procedures or parties, open houses to the existing and new customers, and assure the customer’s attention.
You can use the text message to invite the subscribers to the events to assure that they know about this and can share easily with the friends. With the Salonist tracking feature, the Salon owners can reward the customers who can click on the event page.
The Salon services on time, become pricey. With the need for self-care and pampering, that originates from the treatment is irresistible usually. Pitch to the fantasy and excite your customers with sweepstakes.
Give away an outstanding prize, such as complimentary service or gift certificates. Use the keyword for the customers to text in and then, promote it. The Salon software will do the best.
#5. Beauty Tips
In addition to using the SMS to support your Salon or Spa bottom line, texting can assist you to improve the brand awareness. Position the Salon owner as an industry expert by texting monthly or weekly wellness or beauty tips.
You can write a different tip each week or with the Auto-responder feature, use the series of tips that new subscribers will achieve once a week automatically after signing-in.
#6. Get Feedback on Services
Text out the surveys after the Spa Services or Salon appointment to capture customer feedback. With the link tracking abilities, you can know who completed and opened the surveys and then, send them offers or discounts to post the reviews on Google to attract new customers.
#7. Communicate with employees
Though, every day there are several customers who visit your Salon with no choice who they see. Hence, to maintain the smoothness and effectiveness of things, use SMS to manage the communication in the Salon or Spa. The employees can send the message if they are not feeling well and request to fill in the appointments with others.
The receptionists can also send the new bookings to every Salon owner to assure they are staying organized. Despite all the needs, the Salonist Software keeps every internal communication professional and organized.
#8. Share Forms
Generally, it is common for Salon or Spa treatments to start filling out forms- injury or allergy notifications, pain points for a massage, general consent to treat, or verification of age. Send these forms to the customers via SMS to either sign or print, or offer a Signature to save time and assure the appointment starts on schedule.
#9. Build a Rewards Program
Loyalty is all the Salon employees and customers look for. Let the customer feel valued with the SMS on their birthdays or anniversaries and give rewards on the assured services.
The contacts can be segmented in the categories according to the length of the time they have been a customer, or how much they are spending, etc. Customize the messages as per the customer requirements and services offered and then, you can retain the customers for the coming years.
Eradicate the stress your Salon is facing with the SMS marketing. The SMS could be useful in automated marketing in the following ways:
- Thank you messages
It is essential to be in the customers’ good books. After taking services at the Salon, send them sweet and short messages thanking them to choose the Salon. It is the best way to amplify the brand and assure customer relationships.
- Feedback requests
For the improvement of credibility and brand awareness over the internet, having reviews from the customers is essential. With Salonist, you can receive reviews from the selected channels, like, Google, Facebook, Instagram, and Bing.
- Rebooking messages
The best way to amplify the bookings on the Salon Scheduling Software is by sending the rebooking reminders to the customers.
For instance; when the customer is due for the pedicure and manicure, send them the SMS in advance and ask them to rebook with you. You can check the customer history on the Salon appointment booking software and customize the rebooking messages.
- Reconnect messages
The best part about SMS is that it can be used to connect with the customers you have not heard or seen for long. Delight them with the discount coupons or offers so that they can book with you immediately.
That’s all from our side!!
But, the job does not end after sending the SMS, the main thing is that it should get opened and read. Below are the essential tips to attain more from the SMS:
- Text message personalization with the first name.
- Do not make the messages lengthy- maintain the shortness and sweetness.
- Find out the exact time to send the messages. The time when the messages can be read.
- Maintain the database and keep the customer information up to date.
- Let the customer leave ratings or reviews. Attract them with influential offers or discounts.
- Do not think about Spamming. If you spam the customers, then, they will not choose the SMS service.
Undoubtedly, SMS is here to improve the Salon ROI. Use them to uplift your sales and improve customer volume. So, opt for SMS marketing today and know how it changes the beauty business.
Hopefully, you liked this article. If you have some queries or suggestions then let us know in the comment section below.
Thanks for reading!