Every business has its slow days, and so winters are for salons. In this case, every salon owner could do anything to get more business. Here are six foolproof ways to keep your salon busy, especially during the slow time of the year.
6 Ways To Keep Your Salon Busy
#1. Restrategize
Be willing to flip the coin and take this free time to be creative and market your unique selling point. Add value to your services, because this is what your customers will remember for the rest of their lives.
#2. Get Online & Get Social
In this era when technology is at its best, brands are prospering online. So take advantage and establish your online presence with consistent branding and gain people’s trust through social media. Let the world know clearly what you have to offer. Promote your salon on social media beause it is the best place to gain clients.
#3. Make Seasonal Offers
Make a list of promotional offers you want to launch when the business is slow. Offer attractive discounts and something complementary to get new customers and old ones back.
#4. Remember Member Gets Member
There is nothing more delightful than your customers recommending you to their friends. So, give offers like “get 15% off on recommendation”.
#5. Educate Your Staff
It is essential to equip your staff with the best knowledge of your service quality and brand strategy. Make sure you preserve a good relationship with your workers because a happy staff produces happy customers. Take a small part of this free time to work on their skills and professional communication gap.
#6. Introduce New Services
If there is something you don’t offer and your competitors do, invest your time, energy, and capital to introduce it so more people can reach out to you. People prefer a one-stop-shop for their beauty needs.
Wrapping up
Most salons and spa owners don’t realize that they can increase their business simply by using what they already have, and it can be their money, time, and even skills. So all you need is to keep educating yourself and make your best move.
Use Salonist to automate your salon bookings, appointments, and salon marketing to Keep Your Salon Busy. You can operate this software on a laptop, computer, as well as mobile. It also has an analytic feature that gives you a customized report of your salon/spa center.
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