9 Successful Tips to Raise Salon Prices Without Losing Clients

As we move towards the modern world, there is a sharp increase in the cost of living. Today, the price of every product we buy is increasing. As a salon business owner, it is a tough job to deal with rising rent, and utility costs without compromising the quality of the services. Therefore, it is both essential and normal to raise salon prices to meet the increasing market demand.

However, informing clients that you are increasing the salon prices is daunting as it may lead some of them to other salons. But you don’t need to worry about these thoughts. I have shared with you some most effective tips that you can use to raise your salon prices without losing clients.

Read this blog to get the best tips and suggestions to run your salon business with more confidence and benefits!

When To Increase Your Salon Service Prices?

One of the most important decisions in a salon business owner’s journey is how often should they increase their salon service prices. And I am sure you too have struggled with finding the right time to announce your salon price increase. So, here I am sharing a few questions that can help you to make a better decision.

Are your client retention rates boosting rapidly?
Are your daily salon bookings reaching more than 85% fully booked?
Are your staff working hard and it’s time to give them incentives?
Have you invested in more advanced tools to provide excellent service?
Are you experiencing a high increase in equipment and other service materials?

If you felt a “ yes” answer to any of these questions, then without any thought, it is the best time for you to give rise to your salon services prices.

How to Without Losing Clients?

Here we go, coming to the main motive, what useful tips you should follow so you can increase your salon service prices without losing clients.

Check these following points to know the most effective strategies to raise salon prices and keep clients happier!

#1. Do Some Market Research

Now, that you have made the final decision to raise salon prices, the foremost step to take is to do market research. Follow your competitors and observe them with proper attention. Check when they increased their salon prices and at what percentage. Keep a close eye on your local area competitors. This gives you more practical ideas and helps attract more clients to your salon.

#2. Notify Customers In Advance

Yes, there is always a risk that if you increase your salon prices some clients will stop coming and go to other salons. But you can easily avoid this situation by notifying your clients in advance. First, check how often each customer comes to your salon and make a clean list of it.

Now notify every customer at least six weeks before their next appointment at your salon. You can print out a notice, share updates on social media, or send emails. Prior announcements are always appreciated, this gives your customers enough time to plan their budget and the next appointment.

#3. Integrate a Salon Booking System

Another great way to increase service prices while keeping your clients satisfied is to integrate a salon booking system at your salon. It is a cloud-based system that simplifies all your salon administrative tasks and improves your customers’ experience. The software manages beauty salon expenses for services and materials. It later provides detailed and clear reports. You can check these reports, and this will help you decide on which services you should price increase.

#4. Be Confident and Transparent

Who doesn’t want to be in customers’ good books? But one of the important factors that boosts your salon’s good reputation in front of customers is how transparent you are with them. Make sure that when you raise salon prices, you are confident and transparent with your clients.

This is because a sudden price increase shocks some customers and creates a bad image. Keep in mind that the price increase should be for everyone. Don’t keep the previous prices for old or favorite customers or others with an increase. This will make your salon look unprofessional and clients may leave your salon for others.

#5. Make Direct Communication

Remember, one-time price increase announcements help protect clients from unplanned surprises. You can also have direct communication with loyal customers. Call me, text them, or discuss in person. This will help create a good and honest conversation between you and them. They can ask their queries and give suggestions. Also, this gives you a great opportunity to make them understand and convenience them for the new price range. Keep your tone polite, and explain to them the reasons. This will make your journey easier and create a good relationship.

#6. Increase Reasonable Charges

No customer likes to pay for anything heavy in their pocket. So keep your prices reasonable so every customer can afford it. Genius price should be between 10 and 12%. The best tip for this is to create a list of your clients based on their likes and dislikes. You can use Salonist’s salon management software for this. It automatically tracks customers’ records and provides you with data. Analyze this data and increase prices accordingly. This will not affect your clients’ budget and prevent them from leaving your salon.

#7. Quality and Value Service

You may have several other reasons to raise salon prices, such as rent, staff increments, etc. But your clients will expect more value and high quality in every service. So, your main focus should be adding value to your services. You can give them some complementary services, especially in the first few weeks of the price increase. Make sure every stylist is well-trained and updated with the latest technologies. Train them to be extra polite with their words and services. This will help create a positive bond with your clients and easily convince them to attract more customers to your salon.

#8. Be Ready To Handle Criticism

Yes, every new change indeed brings both positive and negative results. So, when you raise salon prices, many customers will come with questions, and some might argue with you. But this is the most critical stage for your business. This is the point where you have to stay calm and be kind to your customers. Talk to them politely and explain the reasons why you increased the prices. Why it was necessary? Show them with your high-quality services that it is worth increasing prices. This will make your salon business unique from others and create a positive impression.

#9. Show Gratitude To Staff and Clients

Now, show deep gratitude to your staff and stylist. After all, they are the ones who have been working day and night to reach your salon’s next level of success. You can offer them special prices, bonuses, or some other benefits.

Don’t forget to thank your loyal customers who stood there for you and spent their hard-earned money at your salon. Provide them with special coupons, free services, or gift cards, that will keep them happy and coming back for more.

Hence, these are some of the best techniques that you should check and follow before you raise salon prices of your salon services. These tips will increase your profits, create a good image, and keep your customers coming back.

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FAQs Regarding Increase in Salon Prices

Why is it important to raise salon prices?

There are multiple reasons why salons increase their service prices. This can be inflation, equipment costs, rent, employee payroll, etc. These factors will help them maintain their level and profitability in this industry.

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After how much time do the salons increase their service prices?

It totally depends on the salon owner and what its requirements are. Some increase within a few years, while others increase after 12 to 18 months. Checking the price increase is essential to determining whether the salon is consistent with the industry’s rising rate trends.

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Can I use my previous gift coupons or prepaid packages even after the price increase?

Yes, even after the price hike, customers can take advantage of their old gift cards and pre-paid packages. But it is suggested to have a conversation with the salon owner about this, as some may follow this while others may not.

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Can I negotiate with the owner or stylist to offer my services at old prices?

It is suggested to respect the salon’s prices. Yes, if you have any queries or suggestions, you can discuss them with the stylists or the owner. But one important thing to remember is that a salon needs to remain profitable to offer valuable and high-quality services.

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Will I get the same quality? Despite paying the extra price?

Yes, even after the price increases, salons try their best to provide high-quality and professional services. But if customers see that no changes, or feel that a price increase is not worth it, then they can discuss this with the owner.

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