Salon owners know that their clients expect more than just a haircut. They want to feel pampered, and they want to leave with a smile on their face.
So what do you do if you don’t have the time or money to give them what they want? You bring in the professionals.
I believe a good salon stylist is an integral part of any salon business. The reason is they possess the knowledge and skills to perform a great job.
They know how to make people look beautiful, whether they want their hair straightened or curly, colored or natural. They will be able to cut, color, and style hair properly so that it looks good and feels comfortable.
In simple terms, for a salon business to succeed in today’s competitive environment, its staff must meet the needs of its clients and increase salon sales. In this article, I will discuss how your salon staff can satisfy these needs by offering high-quality services, making money, and keeping salon clients happy.
What Do Salon Clients Expect From Salon Businesses?
#1. Understand Their Needs and Offer Expert Advice
Clients’ expectations of their salon visits are varied and unique. They may have an expectation of a specific service, or they may want to look good but not spend much money. A client may be planning on purchasing something new or want to maintain their current look.
How do you know what to offer?
A great way to determine what your salon clients want and need is by asking them. Here are some examples:
“What do you like most about your hair?”
“What would you like me to do with your hair?”
Your knowledgeable stylist can guide clients through their hair growth stages and help them choose a style that will suit them best. Also, they may be aware of how to cut long hair so that it does not look greasy or disheveled and can recommend products that will keep the cut looking fresh and healthy for a long time. All of this will ultimately improve salon customers experience.
#2. Clear Communication
Communicating clearly with clients about their hair care needs is essential. Many salon clients don’t realize how important it is for their stylist to communicate with them about what products work best on their hair type and skin tone. In addition, how often they should shampoo, how often they should condition or color-wash, and other important topics. Also, it includes suggesting styling tips or maintenance tips for long haircuts or styles such as bangs and layers. All this contributes to building customer trust, brand reputation, and client retention.
#3. Friendly Salon Environment
Also, Salon clients expect that their stylists to be friendly, courteous, and professional when they come in for an appointment. If you want your salon clients to return again and again, you need to provide them with good service every time they come in for an appointment.
#4. Well-Versed and Trained Staff
The key to any salon business’s success depends on the bond between the client and the stylist. Salon clients expect their stylists to be knowledgeable, well-trained and equipped to serve them efficiently.
Selling the right service or product is one thing. However, suggesting efficient treatment and the right time for care is essential. It will show the clients that they are valued. Your staff must educate the customers about taking the salon services regularly. It will ensure increased appointments.
#5. Simplified Appointment Booking Experience
Allowing your customers to schedule their visits at their convenience is one aspect of where the client experience begins. They expect to book appointments online without having to stand in long lines to register themselves. Making them wait in queues and not offering online appointment booking convenience can result in a negative influence on their experience.
Hence, investing in salon appointment booking software is beneficial. The best thing is it not only allows booking the visits online. Also, it sends the confirmations, time to reach the premise, and wait at their leisure until their turn comes. It reduces the chances of no-shows. Plus, the clients love receiving updates about every stage of the salon session.
#6. Personalized Loyalty Programs and Services Packages
Giving your salon clients a personalized experience and demonstrating your genuine concern for them will go a long way toward encouraging repeat business from loyal clients.
Offering customized promotional packages is a terrific approach to showing your customers that you value them. If a client requests hair coloring at your salon, you can offer them promotional packages like aftercare for colored hair. All this is what the customers expect from the salons. It help salons to retain loyal clients for long.
Besides, many consumers ask for discounts and deals in the month of their birthdays, anniversaries, etc. It is a great way to put a good impression on the customers and win their interest in your services.
Salon owners have a lot of work to do to keep up with the level of expectations from their salon clients. They must be able to provide high-quality services, make money, and keep their clients happy.
When it comes to providing high-quality services, many salons struggle with this issue. They often feel pressured to provide more services than they should to keep up with the competition. However, this can lead to an increase in costs as well as lower profits. The best way for salon owners to ensure that they are providing high-quality services is by setting clear goals for themselves and sticking with them throughout the year. By setting goals that are realistic and attainable, you will be able to use your time more wisely while still achieving your desired results.
Simply, buy Salonist, leading appointment booking and salon management software. It is an ideal solution for businesses like salons, spas, and barber shops to efficiently manage everyday chores and fulfill client expectations. Its robust tools and features ensure easy management of billing, payroll, inventory, etc. Thus, assuring salon clients book and wait for their visit at their leisure.