20 Salon Holiday Promotion Ideas to Increase Sales

“Holidays” sounds fun, right? Indeed it is! It is a special time when everyone feels happy. For you as a salon owner, it is the perfect time to attract new customers and boost your business revenue.

But what are the best salon holiday promotion ideas to grow your business and maximize profits? Don’t worry! To help you out of this, I have shared the top 20 simple yet effective salon holiday promotion ideas for your business benefits.

Ready to know the best tactics to increase your client base and thrive in the beauty industry? So, read this blog thoroughly and you will understand more through these pointers!

The Top 20 Salon Holiday Promotion Ideas

Here we go, following spa marketing strategies to promote your salon products and services during the holiday season.

#1. Introduce Holiday-Themed Services

Add a festive touch to your salon services. Offer holiday-themed hair colors, nail designs, or spa treatments. For example: Create a “Winter dreamland” hair color or “Holiday Sparkle” nail art. These unique services grab the attention of those clients who want something special during the holiday season. Highlight these special treatments to make your salon look stand out. This attracts new customers to your salon business.

#2. Provide Festive Package Deals

Combine your salon’s popular services at a discounted rate and create a festive package deal. For example: Start a “holiday glow package”, and include special services such as a spa, haircut color treatments, or a free product sample. Clients find these deals more attractive than regular one-on-one service as it gives them a complete glam to their looks. These packages make customers spend more, which boosts your salon revenue.

#3. Run 12 Days of Christmas Promotion

You know how exciting is this Christmas festival! We all are super happy about it. On this occasion, people want to look good and search for good deals. So, grab this chance and offer a different deal each day for 12 days till Christmas. Provide discounts on special services, product offers, or even small gift purchases. As a result, your clients feel excited and encouraged to visit your salon to check the new deals.

#4. Organize Social Media Contests

I don’t need to mention how much obsessed I am with social media these days! People are super active on these platforms. Especially during the holiday season, people spend more time on it. So, why don’t you use this chance to promote your beauty services? After giving a holiday hairstyle or makeup look, ask your clients to post your salon photos with a specific hashtag. You can also host social media contests and giveaways to drive engagement at your salon. This also increases the salon’s visibility and boosts revenue.

#5. Create Holiday Product Bundles

Holidays are the prime season for giving and taking gifts. These days people find the best deals and offers. Buddle some good salon products and offer them at a special holiday price. For example: combine some hair care products and make a kit. Add shampoo, its conditioner, and a few styling products. This will boost your sales and clear the unnecessary or excess stock.

#6. Send Discount Alerts via SMS & Emails

Yes, you may provide excellent discounts and offers. But how do you update your clients about it? Inform them through follow-up SMS & emails. But you can’t call or text every customer all day as this task is time-consuming. So, the better option is to use Salonist’s salon management software. It automatically sends reminders about upcoming deals, special offers, and limited-time discounts. These personalized messages make your clients feel that you value them and they book appointments at your salon.

#7. Partner With Local Businesses

Another useful salon holiday marketing idea is to partner with local businesses. So, collaborate with local business owners and ask them to cross-promote each other’s holiday offers. For example: partner with your nearby boutique to start a joint discount or gift card offer. This helps you expand your business and bring in new customers who might not have known about your business otherwise. Isn’t it a great idea to build connections and promote your business?

#8. Provide Holiday Gift Card Bonuses

Who doesn’t like gift coupons? Instead, some customers are crazy over it! So, sell your salon gift cards with exciting discounts and increase seasonal sales. For example, if someone buys a gift card worth $100, give them a value of an extra $20. This makes customers happy and they come repeatedly.

#9. Create a “12 Months of Beauty” Subscription

Start a “12 months of beauty subscription “service where your clients pay upfront for a yearly beauty treatment at a discounted rate. For example” Ask them to pay for their desired service one time only for the whole year. This benefits clients from the tension of paying every month or week and you get a steady income source.

#10. Launch a Holiday Flash Sale

Sales! The most beloved thing for customers! how can you forget this? Host holiday flash sales with limited-period offers on your expensive services or products. Use your social media pages, emails, or screens at the store to announce these sales. Create urgency on these offers so clients rush to buy their favorite products or services. This boosts sales and keeps your appointments full during the holiday season.

#11. Offer Discounts on Hairstyles for New Year’s Eve Party

New Year is when people want to change their style with new haircuts, facials, etc. Use this time to offer discounts on your hairstyles for New Year’s Eve Party. Promote your offers and attract customers who want a glam look for the celebrations.

#12. Extend Your Salon Hours

You know how busy our lifestyle has become these days. And it is difficult for people to come for a fixed salon appointment. And let me tell you that approximately 80% of customers say that” convenience is the important factor they want from their favorite business. So, show your customers that you understand their busy schedules and extend your salon hours, especially for them. Start special “midnight Glam” events during the holiday season. And, according to your salon requirements open it early, close later, or offer services on your off days. This convenience is a huge draw for those busy clients who want flexible time slots for beauty appointments.

#13. Offer a “Pamper Yourself” Package

Did you know that approximately 70% of people are stressed due to their hectic lifestyles? They want a relaxing experience. So, you can offer” Pamper Yourself” packages at your salon. Combine different services like facials, massages, manicures, pedicures, etc. Promote it as much as possible and tell your clients this holiday season is the perfect time to give yourself some love and calmness. These packages attract those super busy clients who want to reward themselves with a gift of relaxation.

#14. Create a Holiday Countdown Calendar

I know you desperately want to create buzz and attract new clients for your salon business. Then try the “holiday countdown calendar”. It is a fun marketing tool to boost your holiday sales. Create a calendar with daily special offers, tips, and surprises for your clients. Reveal a new treat each day during the entire holiday season. You can add discounts on festive hairstyles, special package deals, or beauty tips. This creates daily excitement and engagement among your clients so they come for more.

#15. Install a Holiday Selfie Station

Who doesn’t like to take selfies when they look at their best, especially females? So, install a holiday selfie booth at your salon. Ask your clients to take a selfie and post it on their social media accounts by tagging your salon. This creates a fun environment at your salon and increases your social media presence.

#16. Give Discounts on Membership Plans

Customers get excited when they learn that their regular salon offers discounts on their membership plans. Give discounts on their favorite products, services, and existing membership renewals. This is one of those effective spa marketing strategies that helps increase your salon revenue.

#17. Start Referral Rewards

Consumers trust their friends & family more than other types of advertisements. So, Give strong reasons to your clients to do this. Provide them with excellent services and reward them every time they bring new clients to your salon. Start this referral reward program and offer free services and products, such as free manicures. So, it is a win-win situation, where your clients feel appreciated and you get a new client!

#18. Give Extra Loyalty Points to Regular Customers

Show appreciation for your regular clients by offering extra loyalty points or rewards during the holiday season. This can encourage them to book additional appointments and make purchases. Extra loyalty points are a simple way to thank your clients for their continued support and keep them coming back.

#19. Offer Virtual Consultations

Provide virtual consultations for clients who prefer to plan their holiday looks from home. Offer advice on hairstyles, colors, or treatments through video calls. Virtual consultations can attract clients who are looking for convenience and help them feel more confident in their choices before visiting your salon.

Conclusion

Thus, we explored the 20 Salon Holiday Promotion Ideas in this blog. We understand that the holiday season brings thousands of opportunities to boost your business. These tips not only increase your sales but create good customer relationships. Follow these strategies to attract new customers and increase revenue.