How Social Media Contests and Giveaways Drive Engagement to Your Salon

POSTED BY Sophie Jobs

Social Media Content And Giveaways

Social media has grown to be an essential tool for companies looking to interact creatively and dynamically with their audience in today’s digital era. Contests and giveaways are the best strategies for beauty and personal care salons. It increases engagement, attracts new salon clients, and boosts brand visibility on social media.

This article outlines specific tactics to ensure your contests captivate and convert followers into devoted customers. This approach helps build a strong community around your salon.

How do Social Media Contests and Giveaways Drive Engagement to Your Salon?

#1. Gather as Many People as Possible

To make your freebies work, you must announce their dates to everyone. Above all, avoid limiting yourself to just one platform. TikTok, Facebook, and Instagram will let you cross-promote your event and guarantee the highest possible participation.

In addition, you can start teasing your followers weeks before the event to build passion and anticipation.

But if your channels are not doing well and are quite low in followers, consider partnering with growth agencies to help you attract a larger audience. For instance, organic growth on TikTok can be achieved by partnering with the right agency. It will help you gain real followers who genuinely engage with your content and participate in your events and giveaways.

This approach works for other platforms too. Just find and partner with an agency that can boost your visibility and success.

#2. Choose a Captivating Prize

Every successful contest is built on the correct prize. As a salon owner, presenting a reward that matches your best services—such as an exclusive bundle of hair care treatments or a luxury spa day—can greatly raise participation rates. These awards not only attract those who are interested in beauty and well-being but also allow you to highlight the high-quality services that your salon provides. 

When selecting a prize, evaluate what your clients value the most and ensure it is consistent with your salon’s branding, making it extremely attractive to your target market.

#3. Create Clear and Simple Contest Rules

Simplicity in contest regulations is critical for driving large-scale participation. Make sure that the entry procedure includes simple acts like liking the contest post, following your salon’s social media profile, and tagging friends in the comments. These regulations should be clearly articulated in all promotional materials. 

Maintaining clarity and simplicity in the contest guidelines encourages more people to enter, which not only makes contest management easier for your team but also helps to avoid potential misunderstandings that could harm your salon’s reputation.

#5. Use Strategic Hashtags

Hashtags are quite useful for enhancing a contest’s exposure and reach. By generating a unique and distinctive hashtag, your participants can simply share their contributions, increasing the reach of your contest on social media. 

The ideal hashtag should be succinct, distinctive, and directly related to your content, helping to draw attention to your salon’s activities. Monitor and communicate with users using this hashtag regularly to keep the momentum and engagement going throughout the campaign.

Maintain Engagement Following the Contest

Engaging should not stop after the competition ends. Contact those who did not win, as a thank you for taking part, and extend a special offer or discount on your services.

This approach not only fosters goodwill but also encourages them to come to your salon, maybe turning them into new clients. Post interesting content, respond to comments, and ask for input to further the discussion and improve your services. Building the foundation for the next promotions, this steady relationship keeps your audience interested in and involved with your company.


Social media contests and giveaways are not merely enjoyable marketing tools but strategic investments that significantly contribute to the expansion of your salon. Integrating these techniques can increase engagement with existing followers and attract new customers. This fosters a vibrant community around your brand.

According to a study by Outgrow, over 65% of participants recognize the effectiveness of social media contests in boosting follower counts, demonstrating the tangible benefits these activities can offer your business. By regularly engaging your audience with attractive contests and meaningful rewards, your salon can stay relevant and appealing. This strategy helps you stand out in a competitive market.