7 Essential Steps for Collecting Salon Customer Feedback

POSTED BY Julia Ching

Salon Customers Feedback

Most of the shoppers hesitate before purchasing!!

Their minds jiggle with decisions—whether or not to buy the product? Is it according to my expectations? Is the vendor trustworthy?

And the list is endless!!

The one thing that can assure you about your decision is the feedback!!

A large number of salons spend trillions on advertising and marketing. But, ultimately, opinions, feedback, and reviews matter. Feedback is an inevitable part of running a business online. As an empowered way, it helps in making a thought-out and informed decision.

Besides, the other thing that we cannot avoid is bad or negative reviews. A single negative review can dominate all the positive reviews. And the reverse is also true!!

Statistics to know how the feedback system is changing the marketing game.

  • Approximately 91% prefers online reviews as much as taking advice from family and friends.
  • 50% of the customers do not purchase from those brands that have less than 4 (****) ratings.
  • 10% of the conversion rate can be increased with one single business review.
  • About 10 reviews are required to secure a business decision.
  • 72% do not take any action before analyzing the reviews.
  • There are 63.6% of shoppers who visit Google to monitor business reviews.

As of now, you might have an idea of how feedback is critical for the salon business.

Indeed, the beauty business is solely a bond between the customers and the stylists. A solid or positive bond establishes word of mouth among others, and that ultimately will increase customer volume at your door.

On the other hand, when the customer is not satisfied with the services and products, they end up visiting you. Also, they share a negative experience with their family and friends.

So, do not forget that customers are those gems that you cannot even think to hurt. They are extremely valuable to your salon business.

Also, with this useful and leading salon software, you can earn 5-star salon reviews from your precious customers. The management software creates Feedback From Salon Customers forms and allows the salons to get important customer details. Below are some of the benefits that you can expect after creating the feedback forms. Check out:

  • Improvement in customer engagement whenever they visit.
  • Leveraging the real experience Enabling them to provide details related to what they liked and what they didn’t.
  • Handling reward points and promotional campaigns becomes seamless.
  • Making changes in real-time is possible.
  • Creates the email list of customers to send the promotions to.

Apart from this, let’s find out the useful ways of capturing feedback from your salon customers. Have a look!!

Get feedback from the customers with the following ways

#1. Outline Customer Feedback Goals

Most of the salon does not prefer to get feedback, as they do not find it worth the time and effort. Understand that the customer’s feedback is one of the best ways to boost the productivity of the salon business.

Hence, prior to creating the feedback questions, outline the areas where you want your customers to give reviews. Below are some of the questions that you can integrate:

  • Booking experience
  • How did they like the salon facilities?
  • Insights into the services and treatments
  • Their perception of the Salon social media and website pages
  • What are their views about the retail counter?

Certainly, customer feedback has the ability to handle everything, from their appointments to their visit and their exit.

#2. Provide incentives

Getting positive feedback from the customer is a challenging task, though. You have to follow the tactics that make them more engaged with your salon. And providing incentives is one of those.

Do not get bothered!!

We are not asking to offer something big. A small gesture that assures that the customers are taking the feedback seriously

It might be the prolonged treatment of the massage sessions they have booked with you. You can upgrade those sessions to a premium pedicure or manicure.

The tip here is – it is not about the incentive you are choosing; it is about adding value while giving them the service. Do not let them burn a hole in their pocket.

#3. Integrate the client testimonials

Running a salon business is of no use if you are not integrating client testimonials into your salon website. It must be known to you that most of the business relies on existing customers.

They are the main reason for bringing new customers to your salon door. Also, because of the feedback that they have posted online, your salon gets more customer volume.

Therefore, when the existing customers assure you that they are happy with the services, ask them to give testimonials that can engage the new customers. Add them to your website or app and gain customer flow.

#4. Enhance customer service standards

The customer recommendations are generally the promotions about the services your salon and its staff are providing.

From the positive reviews, the customers can be sure that your salon is providing them with high-quality services and is fulfilling their expectations to the core.

And the reviews that are neither negative nor positive give you an idea of where actual improvement is required. Do not overlook that the customers are your partners and are also liable to improve the quality of your salon service.

So, it would be beneficial if you would listen to their perceptions and work accordingly.

#5. Assure two-way communication

Feedback from salon customers enables you to unlock the opportunity to communicate with them effectively. After the customers share their reviews of the service they had, you can revert to them either with a “thank you” note or by acknowledging them with the suggestions and comments.

Consider yourself the customer—how did you feel when you got feedback related to your query or suggestion? Obligated and valued!

On the contrary, if you do not get any response, then either you will not take any assistance from them in the future or report them!!

So, which type do you want to be in?

Therefore, it is critical to show commitment to the services you are providing so that existing customers feel considered and will recommend your salon to others!

#6. Make Paper Feedback Cards

Most of the salons are still practicing the old ways to engage customers. Why not? If they are providing even some percentile of improvement, then it is worth it.

With an easy way of getting feedback with pen and paper questionnaires, you can improve!!

Though it is one of the most economical ways of collecting feedback from customers, it might have some hidden costs when it comes to understanding and sorting the provided feedback.

To obtain the essential actions from the feedback, the tabular method in the spreadsheet can be used. Examine them with notable time and effort. Then, find out how you can improve your flaws and make the appropriate changes.

#7. Post a follow-up email

Sending follow-up emails is one of the most common methods of getting feedback. You can send an email to the customer after providing the service or when the customer has purchased the product from you.

You must have received an email after buying something online to rate the service. Several providers help the salons automate the same procedure.

Also, most of them assure that the feedback is sent to the most important portals. Yelp, TripAdvisor, Facebook, and Google are some of them.

#8. Grow and Promote your Salon with feedback

To conclude, we assure you that feedback from salon customers is one of the best ways to engage customers in your salon.

You are definitely not going to regret it!!

To make it more convenient for you, we have listed some of the benefits you can experience with reviews.

#a. Engage new customers

As the salon owner, you must be aware of the power of personal recommendations or referrals. Recommending a friend or family member improves 10X the engagement of new customers.

#b. Grow customer loyalty

Engaging the customers publicly will make them feel that they are respected, valued, and recognized.

#c. Develop confidence and trust

Remember, your salon is a reflection of your customers and their experiences with you. The mixed reviews spread instantly and amplify confidence and trust in your salon.

#d. Boost the local Google ranking

If you have an urge to achieve success,  local Google reviews are essential.

#f. Strengthen brand awareness

Your competitors are experiencing reviews. And if you are not joining it, then you are neglecting the main object of building your salon brand.

#g. Do not hamper your Salon image with bad reviews

Imagine you have only two reviews—one positive and one negative. It will inevitably affect more shoppers than the ten reviews that have a single negative review.

#h. Know your customers

Feedback from salon customers helps you know what your customers are liking and disliking about your services and products. They might give a review of those points that they feel hesitant to make in front of others.

We hope you liked this article. If you have a query, then let us know in the comment section below. Or, if there are some more related points, do share them with us.

Thanks for reading!!