When the new year comes, many salons will be looking to expand their services and grow their business. While it may be tempting to spend all your time and energy planning for this, there are a few things you can do to prepare your salon for the new year. Of all, marketing your salon is key to success. Marketers say that the best marketing happens when your salon is ready for new business.
No doubt, social media and other marketing forms help attract increased clients to come to your doorstep and boost sales. But that is not all.
I believe strategizing the different ways to acquire new clientele and ensuring customer loyalty is essential. There couldn’t be a better time than the holidays to do so. People buy gifts, be it to celebrate with dear ones or enjoy self-love. It means clients will turn to the best salon to look great during the holidays or gift services to their loved ones.
So, here are 4 effective ways of marketing and preparing your salon for the New Year.
How to Prepare Your Salon for the New Year
#1. Increase Your Online Presence and Make the Most of Social Media
Social media is the way of the future, and it’s easy to see why. Social media has been proven to be a great way for businesses to connect with their customers and grow their customer base. As a beauty professional, you need to be on social media if you want people to find out about you and your salon.
Besides, make the most of social media channels to promote your salon. You can, for example, publish a festive avatar that would entice the followers and make them visit your salon. Also, you can post on Facebook or Instagram about your salon and the promotional discounts and deals to be offered during the New Year. It is likely to reach and attract a potential audience.
#2. Revise Your Referral Programs
Revise your salon’s referral program. Remember, word of mouth is the most efficient marketing form, benefiting salons in multiple ways. So, it is high time to consider a referral program if you don’t have one. If you already have one, add additional bonuses and make it ready for promotion. You can also add thank-you gifts for referrals and possible sales.
#3. Promote Your Offerings
Promote your salon offerings this New Year, including everything from makeup and hair treatment to up-dos and more. Create affordable and enticing packages and deals for New Year’s Eve.
The best is to use an email list. Create a mass email highlighting the special offers, hours, and services to all the existing and new clientele. Ensure promoting a deal like last-minute gifts for the customers. Also, adding a discount coupon via email to certain services can be effective in attracting a wide range of customers.
#4. Implement Salon Software.
January and February are the best holiday times to work with the client and see increased appointments. No matter whether you provide hair color or facials, people look for such touch-ups regularly. So, why not prioritize it during the holiday season?
Stay profitable by investing in Salonist software. It comes with multiple benefits. Customers can book their salon visits online. Thus keeping the salon booked and sales increasing. The software also comprises reward and loyalty program capabilities. It benefits the customers with rewards and discounts when they refer your salon to their loved ones. I guess it seems worth investing in such software to ace up the bookings this New Year.
After all, promotions and marketing are one thing. Your beauty business can only thrive if customers get excellent customer service and see all the settings as festive-based. So, keep the client’s satisfaction in mind and prepare a salon that entices them to book their appointment on the spot.
Additional Tips for Preparing Your Salon for the New Year
#1. Update Your Website and Social Media Pages
Your website is an important tool in marketing yourself as a beauty professional. It should include all of the information that potential clients need, including hours of operation and contact information, so they can find you easily and book your services online when they need them. Your website should also have testimonials from previous clients who have used your services before so that potential clients know what kind of treatment they can expect from this salon owner or manager!
#2. Make Sure All of Your Equipment is in Good Working Order
Including a phone number on every page of your salon’s website is an easy way to keep track of clients and make sure they know where they can reach you at any time. Having an updated mobile app is also important because it provides the same functionality as a regular website, except on mobile devices. This includes allowing customers to book appointments, check out prices, and see what colors are available for their next appointment with you!
#3. Prepare for Clients Who Might Need Extra Services
If you’re getting ready to welcome new clients into your salon, make sure that everything is ready for them as well! This includes making sure that all of your equipment is in good working order and that all of the products used by any stylists on staff are up-to-date and safe for use on clients’ hair or skin.
Conclusion
To conclude, the New Year is the most rejuvenating and motivational time of the year. People make resolutions to kick off and end the year with positivity and productivity. What you can do to make your salon thrive from the beginning of the year is to prepare the salon for the New Year. Boost your offerings via SMS or email marketing. Promotional sales are also beneficial in building and selling gift cards, services, and salon products. Besides, I would recommend incorporating Salonist to ease your New Year sales stress. It is the one-stop solution to set your salon up for New Year’s Eve marketing.
So, give Salonist a try and see how it benefits your salon this New Year!!