How To Increase Return Clients Ratio At Your Spa & Salon?

POSTED BY Julia Ching


If you are planning to open a spa and salon in this competitive market, then have a plan to Increase return clients ratio At Your Spa & Salon. Like others, you also might have dreamed of outshining your salon business. That entirely depends on the way you tackle different clients in your salon and provide them with the best experience ever because you need to keep you salon clients happy, satisfied, and building healthy relationships.

It truly doesn’t matter if you are running a salon or just planning about it; you might be wondering how to generate more revenue through haircuts, manicures, pedicures, hair styling, and others. If so, then don’t juggle things; just follow these listed proven strategies. It will surely change the way you attract clients and enhance their return ratio.

5 Strategies Must-Follow To Increase Return Clients Ratio At Your Spa

#1. Give some rewards:

Choose gift cards or bonuses to boost the revenue of the salon and spa with increased returning clients. Gift cards are the perfect way to increase the return client ratio at your spa for those who love the experience at the salon. E-gift cards can be advertised on emails or at the reception and promote more business for the salon.

#2. Frequent Flyer Plan:

Choose frequent flyer programs for the salon that allow returning clients to enjoy 50% off on their next visit. There are many examples of salons where people have achieved so much success with the implementation of such programs. Loyalty programs for the salons increase the number of customers returning to the spa.

#3. Online Booking Facility:

Some people find it difficult to book appointments online for salon services, so they can choose an online appointment service. Along with the online appointments, offer the clients an online payment service so that they don’t feel the hassle of bringing cash to the salon and can enjoy the soothing experience.

#4. Specialize in a Few Niches:

Try being different from other salons in the market. Complete the research properly and offer the best experience to the clients in the niche in which the salon offers expertise. Try addressing the issues of the customers and relating to their demands to fulfill their needs.

#5. Referral Programs:

Retain more clients and increase the number of clients coming to the salon through referral programs. Develop referral programs for clients by partnering with different businesses that have the same niche and investing in advertising the salon and spa on local media along with social media platforms which highlight the stunning services of the salon and spa.

Retain the returning clients by selling sample products to them, pre-booking their appointments, and staying consistent with them.

Bottom Line:

The return-client ratio is an essential aspect of a salon & spa business where the entire growth of the business depends on the clients. These are the valuable clients who, if happy & satisfied, enhance your overall ROI & conversions. However, if they are not entertained or treated well, they can wreck the entire business.

Hence, clients and their experiences should be your top-notch priority to succeed. Our above-listed tips are a few of the best ways you can use to make clients pleased and happy. In fact, it will help you increase the overall client return rate in your salon. So, whatever you have dreamed about your salon business, if your clients are happy, your business is flourishing.

Now, stop looking around. It’s never too late! Step ahead to your key to salon success by implementing these crucial tips, and then see the difference. If you’re using other tips, then share it with us in the comments below.

Happy Reading!!