Top 15 Salon Marketing Ideas For Valentine Day

POSTED BY Julia Ching

Valentine Day

Did you realise that, in terms of your hair and beauty business, you can make the most of St. Valentine Day?

On this wonderful day, everyone wants to look their best for their loved ones. On the other hand, you should consider applying the Salon Marketing Ideas for Valentine’s Day to boost your salon’s sales.

By the last week of January, several retailers started shifting their discounted Christmas products to the back of their racks to make room for Valentine’s Day decorations and gifts. It is essential to begin planning and preparing to decorate your salon for Valentine’s Day as soon as possible.

Almost 6.2 million searches appear while searching “Top Marketing Ideas for Your Salon on this Valentine’s Day” on Google.

Valentines day

The majority of women and men believe that the main objective of Valentine’s Day is to show how much they love and care for their loved ones. 

When it comes to Valentine’s Day promotions and marketing ideas for your salon, you may be confused at times. However, we’re here to help you with some marketing strategies that help to connect to a large customer.

Firstly, let’s explain how to attract more customers to your salon.

How to attract more customers to Salon?

Below mentioned are the strategies that can help you out:

Identify pain points

To get the attention of your salon clients you need to know their pain points. Learn how they perceive your services. Use the Salon Software and ask your clients to give feedback. If some of the reviews are negative, work on the same and improve. 

Referral and Rewards Programs

Giving rewards to loyal customers on valentine’s day is assuredly a great benefit to your Salon. You can offer them discounts, gift cards, etc. to make it more appealing and improve the customer’s volume at your Salon. 

Schedule email, SMS, and social reminders

You should start Salon Marketing Ideas for Valentine’s Day and promote the online booking before Valentine’s starts. It is understood that when the booking is scheduled in a Salon on Valentine’s Day, there are more chances that they will experience 15X more sales.

Create a photo booth area in the Salon

After giving your clients the glam they wanted, tell them not to leave the Salon without having a picture. For that, you can create a photo booth area. The client’s photo might be shown on your Salon’s website or social media accounts. 

How to promote the salon services on Valentine’s Day?

To grow your salon business on Valentine day, follow the below tricks

  • Get your salon visible on the search result page
  • Create your salon website
  • Create a salon tour video for your salon’s social media and website 
  • Enable salon appointment booking via Salon Scheduling Software
  • Get more new clients by running Facebook ads 
  • Use Instagram Stories to promote your salon
  • Appeal to your customers in your email marketing

Is Valentine’s Day a marketing scheme?

Indeed, Yes! You can use Valentine’s day as a productive day for your Salon. Know-how below:

  • Run an engaging social media campaign
  • Organize a social media contest to generate engagement
  • Show authenticity by showing customer photos 
  • Manage customers relations through your loyalty program 
  • Request customers to spread the love through referrals

Marketing Ideas For Your Salon On This Valentine’s Day

If you are short of Valentine’s salon marketing tips, we are there to help you. Here are the top 15 marketing ideas to attract new clients to your business, show some love to them, and boost up your sales. Let’s get started:

#1. Choose Different Themes

Valentine is not about the roses and hearts. Particular things need to be considered to make your salon look more attractive and engage maximum customers to your salon. You can choose the theme from Hollywood glamour, retro-style, etc. so that more clients draw towards your salon.

#2. Valentine Vouchers

This is the digital era; it is not tough to do marketing. You can send the discount coupons to your loyal customers as a gift on valentine. You can send the vouchers by text message or by email. Your clients would be surprised and pleased with your gesture. It also brings customer retention to your business.

#3. Valentine Cards 

It is the right time to say thank you to your clients and appreciate them. Whenever a customer buys any product and takes any services give them Valentine’s card. You can add a gift or any promotional product to make them feel special. You can do the marketing of cards on social media as well.

#4. Open House Or Happy Hours

Happy hours for the customers bring joy to their day. By giving them a free demo of hairstyles or complete makeover looks, you can make their day. You can invite your most loyal clients to receive exclusive discounts during extended hours. It is the best marketing idea for your salon to grab more customers.

#5. Reward Your Customers

Reward Your Customers

Rewards are the best way to promote your salon. Make a plan to create double rewards for the customers. Assign the double bonus or services that you want to promote for your salon. 

#6. Specific Valentine Gift Suggestion

Specific Valentine Gift Suggestion

Gifts are always cherished by everyone. But the gifts on Valentine’s day make your customers even happier. So choosing the gift wisely is the right way to promote your salon. You can give the option to your customer to select a suitable product according to their service. You can promote on social media platforms like Instagram, Facebook, etc. so that potential customers can enjoy the offer.

#7. Promotion On Social Media

Promotion on social media

Social media is the best platform for the advertisement of your product. It is estimated that 2.96 billion people are using social media, and it will grow in the future. So it is a better idea to promote your salon on different social media sites like Facebook, Instagram, etc., it is estimated that people spend 136 minutes on social sites. So advertise your salon and various offers on social sites so that people can get more benefits from it.

#8. Fill Last-Minute Appointment

A last-minute appointment is a fruitful marketing idea for your salon that can take your business to another level. Remind the clients that you still have a chance to book the appointment, send them a text message or email that few seats are left, and enjoy the offer of a complete makeover. Use the salon booking software to schedule an appointment. It gives the chance to boost the profit of your salon at the last minute.

#9. Integrate With Local Business

Local businesses always help you. Talk with local florists, jewellers, chocolate retailers, and team up with them for Valentine’s theme. These things bring charm to Valentine’s day make Valentine even more special. On February 14, form a partnership with the local community and donate the profit to customers and local business owners by providing complimentary roses and chocolates.

#10. Market The Offers According To Gender

During Valentine’s season, men and women have different tastes and shopping habits. To make the valentine special for men and women, always give the offer according to their choice and their past services. Send different emails and messages to each group. Tailor your landing pages and recommend them according to gender.

#11. Say Thank You!! In A Unique Way

Say Thank You

Thank you is the word that can melt the heart of your customers. It would be the best marketing idea for your salon. Show some appreciation and give them extra points for their future so that they will feel delighted and love to revisit your salon.

#12. Organize Event

You can hold an event for your regular loyal customers. Customers must be pampered on Valentine’s Day. So throw a party!! For your appreciated clients. Treat your best patrons with good food and a good time and make this V-day memorable for them.

#13. Use Hashtags 

Use hashtags for promotion on social media. Hashtags can assist your salon room get exposure and impact on social media networking sites. Use some popular hashtags like 





#14. Support Charity

Do some charity. It shows your customers how you are helping society to make it a better place. Customers would be pleased and appreciate your salon that is supporting a charity that they love. To support the local troop is a token of love to society, and it brings a special place in your customer’s heart. 

#15. Engage New Audience

Some people feel they are left out on V-day, but you are the one that can make them feel special. Give singles a reason to enjoy themselves and independent status. They will love it. With your salon software, you can find out the single people on social networking websites and send messages to make their V-day special. 

Wrapping up

We’ve gone over some of the most significant Salon Marketing Ideas For Valentine Day. With various marketing ideas, salon software will assist you in better organising your Valentine’s Day. These ideas are going to help your business and give more profit to you. 

I hope these ideas are going to help you!!

Thank You for reading!!